Pinterest Introduces A New Gifts Feed

The team over at Pinterest has announced a new Gifts feed on the website. According to the official blog, it is a work in progress and will see more updates in the future.

This Gifts feed differs from regular pinterest feeds as it exclusively showcases products along with additional information such as Pricing, Availability and where users can buy them. This is done with the intention of making it easy for users to purchase the items that they desire on this feed. The team shared that over the years they have realized that product pins get higher clickthrough rates compared to regular pins. Higher clickthrough rates means that brands have more potential for spreading awareness about their products. The product pins on the Gift feed also feature brand logos so as to facilitate this higher visibility.

An additional useful feature is that those users who have pinned an item will get an email notification whenever the prices on the said product drops. The feed has a simple pricing filter which indicates price by using the $ sign. $$$$ indicates a price higher than $200, $$$ means that the product price ranges in between $50-200, $$ indicates a price between $25-50 and a lone $ sign indicates pricing lower than $25.

Brands that want to get their products onto this feed can do so by getting Rich Pins. More information about this is available on their developer site. The process seems to be simple enough.

This gifting feature is crucial for the website to build some meaningful revenue by acting as a great driver of sales. Pinning is based on active interests and product discovery via Pinterest seems to be very non-intrusive as opposed to other advertising programs out there. This could help Pinterest channel its interest based usage to drive higher sales for product companies in a meaningful way.